Just Decking in an online decking retailer specialising in... you guessed it, decking!
We worked closely with one of our clients, Fulham Timber & Building Supplies to develop this online-only brand that specialises in all things decking.
The end-product had to take the guesswork out of buying decking and was crucial that the website appealed to both the installer and the end-user.
Having worked with Fulham Timber for over 5 years, we understood their product, and had a clear understanding of their expectations.
A UX (user experience) fueled website, designed to leave no question marks and instill confidence in the user.
This was one of our favourite projects to date.
In four weeks we built a brand with a strong brand identity and clear brand message.
We used a unique tone of green which we call ‘Just Green’ which reflects nature and tranquility, with the relevance of timber being a natural product and your garden being a natural and tranquil space.
The letter ‘E’ in Just decking consists of three green rectangular lines, to represent decking boards, adding character and relevance to the branding.
The clean design and structure used on this site makes it easy to find exactly what you are looking for and makes the product knowledge which can often be technical, easily digestable.
- Live chat
Resolving customer sales and support queries. instantaneously
- Instant results search
Products are displayed as the customer searches for them.
- Decking calculator
Adaptation and installation of code which calculates how much decking a user may require based on the area of their garden.
- Website Design / ECommerce